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'I would rather be a poor man in a garret
with plenty of books than a king who did not love reading'
- Thomas B. Macaulay
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The Indian metros, while growing rapidly, are also
increasingly becoming congested. Customer catchments are shrinking
as a result as customers are unwilling to travel beyond 4
to 5 kms to shop.
Crossword has therefore evolved a smaller store model - The
Crossword Corner, spread over 500 to 1000 sq. ft. to cater
to the smaller catchments. These stores will be supported
and anchored by the larger Crossword stores. They will be
located in high traffic points like shopping malls, high streets,
department stores, entertainment complexes etc. and can be
company owned or franchised.
If you are interested in setting up a Crossword Corner, or
would like to offer suitable space, write to Mr. Sunil at
sunila@shoppersstop.co.in
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