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'I would rather be a poor man in a garret
with plenty of books than a king who did not love reading' -
Thomas B. Macaulay |
The Indian metros, while growing rapidly, are
also increasingly becoming congested. Customer catchments
are shrinking as a result as customers are unwilling to
travel beyond 4 to 5 kms to shop.
Crossword has
therefore evolved a smaller store model - The Crossword
Corner, spread over 500 to 1000 sq. ft. to cater to the
smaller catchments. These stores will be supported and
anchored by the larger Crossword stores. They will be
located in high traffic points like shopping malls, high
streets, department stores, entertainment complexes etc. and
can be company owned or franchised.
If you are interested in setting up a Crossword Corner, or
would like to offer suitable space, write to Mr. Manish Mehta
at manishm@shoppersstop.co.in
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